All Myn started out of sheer frustration, of not finding clothing that fitted, by founder Anna-Louise Howard. After researching the market and looking for alternatives the business was conceived.
The business was officially launched in March 2013 and research and development commenced on the USP. A crowdfunding campaign enabled the refinement of the designed-to-fit USP and produced the first test samples. The establishment of the core values of the business of; ethical, sustainable and Australian made, meant that a business pivot was required. New sourcing of suppliers, manufacturing and staff.
All new products now made under the established core values of the business. Market feedback along coastal New South Wales solidified the demand for the designed to fit concept to expand into other product lines.
The business moved to new premises in Sydney and new product lines went into production. Each new product line is carefully developed in line with the business' core values to increase All Myn's offering to women everywhere.